Rich Sales International
The challange:
over four decades, Rich Sales International has operated at the center of technical industries — connecting global manufacturers with leaders in medical and electronic production across the U.S., Mexico, and Costa Rica, as a sales and commercial representative firm.
The challenge:
How do you build a strong visual identity for a company that doesn’t manufacture a product itself — while operating across three countries within a highly technical B2B industry?
How can complexity become clarity through branding?
The solution:
over four decades, Rich Sales International has operated at the center of technical industries — connecting global manufacturers with leaders in medical and electronic production across the U.S., Mexico, and Costa Rica, as a sales and commercial representative firm.
The challenge:
How do you build a strong visual identity for a company that doesn’t manufacture a product itself — while operating across three countries within a highly technical B2B industry?
How can complexity become clarity through branding?