Moshipó
The challenge
As designers, personal identity often becomes part of the work itself. The challenge for this project was to develop a personal brand system capable of representing a creative practice that constantly adapts across different styles, contexts and mediums without losing coherence or personality.
Rather than creating a rigid or overly polished identity, the goal was to build a visual system that could feel expressive, flexible and reflective of an evolving creative process.
The solution
The project resulted in “Moshipó” a playful and adaptable personal identity system built around the concept of creative flexibility. Inspired by a childhood nickname closely tied my identity, the branding explored the relationship between self-expression, experimentation and visual consistency.
The outcome included a bilingual visual identity system, typographic explorations, color studies, patterns, printed applications and digital assets designed to shift across contexts while maintaining a recognizable voice. Through bold color combinations, modular compositions and an expressive graphic language, the project embraced adaptability as both a visual and conceptual foundation.
Branding / Brand Strategy / Art Direction
